We are obsessed with engagement and we hope to inspire you to jump onboard and start to get excited too!

So what does engagement actually mean? And why is social media engagement so powerful and integral to the future success of your enterprise?

Engagement has many meanings but in the social media world it’s a combined result of gaining new organic followers, engaging with those accounts and creating inspiring content that keeps them visiting and sharing and inviting their audience to see what your talking about. This is a laborious evolving task that needs a dedicated team (an army if you will) of highly skilled patient social media managers to keep up with this multilayered task. Did you know that successful business’s that know how to engage properly spend a minimum of 30 percent of their time dedicated to just engagement alone?

This leads us is to dive into the importance of engagement and why without it you may feel like your falling behind within your industry. We know that over 800 million Instagram accounts exist, and with this come a daily figure of over 600 million users logging on to scroll, be inspired, purchase and engage back. This is powerful stuff! Let’s just wrap our heads around these figures for a moment. If your business saw a return of just .001 percent of this as actual new followers and engaged customers this is 8000 potential new clients. Let’s go further and talk about how powerful instagram is on its own; the powerhouse platform.

For an average persons account you can estimate they have a following of 200-1000 followers, their followers also have the same followers give or take and so on. So lets imagine your page shares an amazing engaging post that gets shared by just 1 follower. This person’s community gets excited and just 1 other accounts shares this post and onward, boom you’ve instantly gained open access to thousands if not hundreds of thousands of eyes, pocketbooks and future planning. And the excitement keeps building as we know the internet is a global forum.

This algorithm is only successful if your engagement is part of the bigger wheel that churns your business. Stay tuned for the next edition from The Next Social Ltd where we dive into more informative viewpoints of successful social media management for your business.